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George Cuevas Creative Brand Strategy


Working with George Cuevas was a dream of taking scratch ideas and creating the impossible. Everything was achievable. His instincts are like no other, always ahead of the curve. He has the ability of taking ideas and narrowing it down to the one that everyone knew was right. Whether it was corporate branding or developing a website, or building environments along every piece of literature that went with it, he took it from inception to execution like none other. He is the master of creating a vibe moment that brings electricity into the environment. His work is always fresh, out of the box and with a relevancy that stands the test of time. 
– Pedro Garcia / Founder Calvary Kendall
George is a rare talent in the tech and design world, merging high-level creativity with vision, and an outstanding aptitude to deliver innovation that actually works. His eye for design detail is exquisite. He is the kind of guy you could listen to all day long and would learn from every day. It’s a joy to work with George, should you be so lucky.
– Niki Blane / Founder Big Bee Content, London
George is a brilliant change-maker who not only takes on projects that make a tangible, positive impact on our local community— he makes that impact happen with his creative vision, ruthless dedication and enthusiastically marshaling support for the efforts. Proud to say that George is an awesome leader and a major asset, to the Arts & Business Council of Miami.
– Sonia Hendler / Partner, Miami at One Degree Apart
George is a very talented designer and excellent team player. We could always count on him to come through with solid design solutions. He’s a pleasure to work with and always has a positive outlook. If you’re thinking of hiring George – do it.
– Joel Suissa / Founder, Suissa Design
Massimo Vignelli

Styles come and go. Good design is a language, not a style.

Born and raised in the vibrant city of Miami, I cultivated a profound appreciation for visual communication and its ability to elicit emotional responses on a broad scale. My lifelong passion for graphic design, serving as a catalyst for excitement, encouragement, and engagement, has consistently transcended into a career spanning decades. At the intersection of transforming visionary business concepts into reality, I operate with a steadfast commitment to pushing the boundaries of design strategy and innovation.

In my role as an innovation-driven creative consultant and strategic brand designer, I leverage extensive experience in crafting comprehensive end-to-end business brand solutions. Throughout my career, I have meticulously honed my proficiency in critical areas such as business development, branding, graphic design, product development, and creative management. What propels me forward? The deep involvement in creating visual design languages that not only resonate but distinctly define the public perception of companies.

I’ve had the privilege of collaborating with esteemed companies such as SoulCycle, Equinox, CityRow, MYX Fitness, STRAVA, and BOSE, emblematic of my dedication to shaping and elevating the visual language of prominent organizations.

I look forward to hearing about your design initiative and leading the way in crafting a transformative visual narrative that resonates with your audience.


What I Do
  • Brand Strategy
  • Creative Direction
  • Graphic Design
  • Corporate Branding
  • Product Design
  • Business Positioning

Let's talk branding!