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George Cuevas Creative Brand Strategy
Massimo Vignelli

Styles come and go. Good design is a language, not a style.

Born and raised in the vibrant city of Miami, I cultivated a profound appreciation for visual communication and its ability to elicit emotional responses on a broad scale. My lifelong passion for graphic design, serving as a catalyst for excitement, encouragement, and engagement, has consistently transcended into a career spanning decades. At the intersection of transforming visionary business concepts into reality, I operate with a steadfast commitment to pushing the boundaries of design strategy and innovation.

In my role as an innovation-driven creative consultant and strategic brand designer, I leverage extensive experience in crafting comprehensive end-to-end business brand solutions. Throughout my career, I have meticulously honed my proficiency in critical areas such as business development, branding, graphic design, product development, and creative management. What propels me forward? The deep involvement in creating visual design languages that not only resonate but distinctly define the public perception of companies.

I’ve had the privilege of collaborating with esteemed companies such as SoulCycle, Equinox, CityRow, MYX Fitness, STRAVA, and BOSE, emblematic of my dedication to shaping and elevating the visual language of prominent organizations.

I look forward to hearing about your design initiative and leading the way in crafting a transformative visual narrative that resonates with your audience.


What I Do
  • Brand Strategy
  • Creative Direction
  • Graphic Design
  • Corporate Branding
  • Product Design
  • Business Positioning

Let's talk branding!