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George Cuevas Creative Brand Strategy

Recommendations

Working with George Cuevas was a dream of taking scratch ideas and creating the impossible. Everything was achievable. His instincts are like no other, always ahead of the curve. He has the ability of taking ideas and narrowing it down to the one that everyone knew was right. Whether it was corporate branding or developing a website, or building environments along every piece of literature that went with it, he took it from inception to execution like none other. He is the master of creating a vibe moment that brings electricity into the environment. His work is always fresh, out of the box and with a relevancy that stands the test of time. 
– Pedro Garcia / Founder Calvary Kendall
George is a rare talent in the tech and design world, merging high-level creativity with vision, and an outstanding aptitude to deliver innovation that actually works. His eye for design detail is exquisite. He is the kind of guy you could listen to all day long and would learn from every day. It’s a joy to work with George, should you be so lucky.
– Niki Blane / Founder Big Bee Content, London
George is a brilliant change-maker who not only takes on projects that make a tangible, positive impact on our local community— he makes that impact happen with his creative vision, ruthless dedication and enthusiastically marshaling support for the efforts. Proud to say that George is an awesome leader and a major asset, to the Arts & Business Council of Miami.
– Sonia Hendler / Partner, Miami at One Degree Apart
George is a very talented designer and excellent team player. We could always count on him to come through with solid design solutions. He’s a pleasure to work with and always has a positive outlook. If you’re thinking of hiring George – do it.
– Joel Suissa / Founder, Suissa Design
Massimo Vignelli

Styles come and go. Good design is a language, not a style.

Born and raised in the vibrant city of Miami, I developed an early passion for visual communication and its unique ability to inspire, connect, and spark meaningful change. Over the years, that passion has grown into a career dedicated to helping businesses transform visionary concepts into impactful realities through bold design strategy and innovative storytelling.

As a creative consultant and strategic brand designer, I bring decades of experience crafting end-to-end brand solutions that resonate deeply with audiences. My expertise spans business development, branding, graphic design, product innovation, and creative leadership—all fueled by a commitment to pushing the boundaries of what design can achieve. For me, design is more than aesthetics; it’s about creating visual languages that redefine public perception and elevate a brand’s purpose.

I’ve had the privilege of collaborating with renowned companies such as SoulCycle, Equinox, CityRow, MYX Fitness, Strava, and Bose, where I’ve worked to shape and amplify their visual identities, ensuring their stories connect authentically with their audiences.

I’m excited to explore how I can help lead your next design initiative and craft a visual narrative that inspires, engages, and transforms. Let’s create something remarkable together.

– George

What I Do
  • Brand Strategy
  • Creative Direction
  • Graphic Design
  • Corporate Branding
  • Product Design
  • Business Positioning

Let's talk branding!