Bull+Bear Footwear approached me as a startup looking to define their brand identity. Their goal was to appeal to younger Wall Street traders and business professionals with a line of elegant, handcrafted shoes from Spain.
I developed the brand with a modernist approach, using refined typography to convey a sense of upscale heritage and timeless style. The result was a brand system that felt both contemporary and rooted in tradition. The client was thrilled, not just with the visual execution, but with the clear direction the brand now provided for their product and market positioning.
SCOPE
- Brand Strategy
- Corporate Identity Package
ROLE
- Creative/Design Lead
- Brand Design
- Logo Design




