Citibank

Citibank needed a tangible, standout way to share its School of Banking curriculum with competing banks. I was asked to design a course catalog that showcased their expertise while upholding brand standards. The final piece pushed beyond their usual comfort zone, using layered translucent sheets, custom silver metallic illustrations, and premium print finishes to create a guided, immersive experience. A custom pocket housed personalized course inserts tailored for each recipient making the piece both elegant and strategic. Citibank was thrilled with how the catalog elevated their brand and positioned them ahead of the competition.