SquareHue

I co-founded SquareHue, a nail polish subscription service, with my wife and four other friends. For us, it served as a means to fund altruistic endeavors—a way to generate income to support charitable causes. My responsibility encompassed conceiving and developing the brand, overseeing product design, defining brand positioning, managing marketing efforts, and designing the user experience and user interface (UX/UI). The results were astounding, as subscribers entrusted us to curate three nail polish colors for them every month. Experiencing the positive response in the press and on YouTube was a profoundly gratifying experience.