As a coding firm, I provided SweatWorks with design services for their diverse digital fitness products. Over time, this expanded to encompass both software and hardware products. The rapid growth necessitated a rebranding effort to establish its unique position as a dedicated fitness-focused agency. My role was to oversee all creative expressions, both externally and internally. Whether digital or physical, my responsibility was to craft the visual identity of the agency.


  • Corporate Branding
  • Logo Design
  • Creative Management
  • UX/UI
  • Product Design
  • Event Design
  • Creative Strategy & Presentation


  • Brand Visual Language
  • Creative Direction
  • Graphic Design
  • Innovation & Strategy